Subject: any topic or concern 6-8 pages (double-spaced; not including the biblio

Subject: any topic or concern
6-8 pages (double-spaced; not including the bibliography), yet should not exceed 10 pages (not including the bibliography). The document must contain the following components:
Cover Letter: The proposal should be written for a real organization and as if you are a consultant for that organization. Include a brief cover letter addressed to a real person at that real organization. (You’ll have to do a little bit of secondary research to figure out the name, title and contact information for someone appropriate at the organization.)
Introduction: Summarize the issue or concern that you propose to research. Explain the significance, including what we know and don’t know about the issue from existing research. Make a strong argument why this proposed study deserves approval and support. (You will need and want to cite secondary sources of research; think of this section like a brief and more persuasive version of a literature review.) You may want to define what communication research is, describe the specific worldview you’re bringing to this research project, and/or spell out the basic research question you intend to answer.
Recommended Study: Describe in detail the research strategy you have in mind. Specify the research methods, and provide rationale for why these are the best methods to use. (Be sure to triangulate, meaning that you recommend at least three different methods or repeating one method in three different ways, with three different groups, or at three different times). You do not need to include a timeline or budget, but if there is a logical sequence to the methods, then make clear which research method you’d tackle first, which one second, and so on.
Sampling Method and Measurement: In this section, explain and defend the sampling method you propose. You should also explain how you will obtain or develop the sampling frame. In addition, specify the measures you will use when conducting research, and describe how results will be reported.
Concerns and Other Considerations: Toward the end of the proposal, briefly explain any issues that might arise with this proposed research study, including considerations when getting close to research participants. Make clear whether you can ensure participants confidentiality or anonymity. (Your job in this section isn’t to scare the organization, but rather to put the organization at ease.) Explain how you will resolve any challenges or rationalize why the concerns aren’t significant enough to halt the study.
Closing: Conclude the proposal by reiterating the significance of the study and asking for the organization’s support.
Bibliography: Include a list of at least six (6) secondary research sources that have helped inform your proposal. Use APA style for citations.

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