Delta Corporation has developed a new clothing line that is designed for young p

Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product line they are launching a subsidiary called EchoDelta, with a new image, logo and tag line. Given that the target market for this new product line is primarily young people, they have engaged a Social Media Marketing Consultant to launch the new product line.
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You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes. As a result, you need to:
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• Explain what a Digital Dashboard is and how it can be of use to monitor activity in real time.
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• Make recommendations on what should actually be displayed, in terms of type of data, sources for that data and frequency of updates.
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• Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity.
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• Explain what a mashup is, and why the corporation needs to utilize such technology.
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• Provide reasons as to why they should also consider using geospatial technology. To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology, detail how they use it and outline what benefits you feel they have gained from it.
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