D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍escription of the assignment: You need to propose a Strateg

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍escription of the assignment: You need to propose a Strategic Brand Plan encompassing the IMC plan with the following marketing tools (but not limited to): ? Public Relations ? Sales Promotions ? Direct Marketing ? Outdoor Advertising ? Print Advertising ? Digital Media/Social Media Advertising ? Radio Advertising ? TV Commercial ? Others The proposed plan needs to be implementing the strategy which is laid out in the Client Brief in Assignment 1. There must be consistency, relevance and logical rec‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ommendations shown among each marketing tool in terms of the selected strategy and concept in Assignment 1. You will have to support your recommendations with facts/data/statistics relevant to the following elements (but not limited to): ? target market, ? brand positioning, ? social entrepreneurship concept, ? branding and marketing objectives, ? recommended budget and timing. ? Visuals, scripts, storyboards and concept boards. Assigment 1 is attached in the file + this one. read the descriptio‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍n

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