A‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ssignments should be written from the perspective of a brie

A‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ssignments should be written from the perspective of a briefing report prepared for your immediate superior. Based on your briefing, your superior must make a presentation, and specific recommendations to top management. Of course, your superior already knows the basic history and background of the company, its products, and its markets—so don’t waste time repeating these. Instead show how specific case facts and situations—and your analysis of them—support your recommendations. Nobody wants a simple list of facts: what is needed is the analysis that links the facts to your recommendations. It is most effective to start your report with an Executive Summary. This should outline what you recommend and why—in at most 3 (short) paragraphs. You should anticipate the questions that your superior will be asked and be sure to cover them in your briefing. That means that in addition to justifying your choice of action, if specific courses of action or decisions are suggested or mentioned in the case, you shoul‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍d explain (at least briefly) why you did not recommend them. It is often effective to actually list the top 5 questions that you expect your superior to have to answer about your recommendations—and of course answer them! Case Discussion: Aqualisa Quartz: Simply a Better Shower (HBS # 9-502-030) 1. What is the Quartz value proposition to plumbers? To consumers? 2. Why is the Quartz shower not selling? 3. Aqualisa spent 3 years and euro million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? 4. Aqualisa currently has three brands: Aqualisa. Gainsborough, and Shower Max. What is the rationale behind this multiple brand strategy? Does it make sense? 5. What should Rawlinson do to generate sales momentum for the quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market, or target developers? Should he lower the price of the Quartz? Or should he do something differen‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍t altogether?

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